Police are pleading with Tasmanians to heed road safety messages, as Operation Safe Arrival is launched today.

The traffic enforcement effort will run all the way through the Easter period, with high-visibility patrols and enforcement activities aimed at improving driver behaviour taking place across Tasmania.

Assistant Commissioner Jonathan Higgins said this year’s tragic road toll should serve as a solemn warning for drivers in Tasmania.

“Police will flood the state’s roads this Easter, because we know more people are on our roads, and we want to save lives,” he said.

“As well as enforcing the road rules, we’re constantly reminding Tasmanians about the fatal five, and asking them to drive and ride safely.”

“Unfortunately, it feels like people aren’t listening, and too many people have died tragically on Tasmanian roads because of stupid mistakes and selfish behaviour.”

“It’s time for motorists to take responsibility.”

“Risky and dangerous driving behaviour leads to crashes. It’s as simple as that.”

“Please take care this Easter, even one death on our roads is one too many, and we need to do everything we can to change attitudes and driver behaviour, and this is what this traffic blitz is about.”

Road safety tips:

• Obey the speed limit, Over is Over.
• Pay attention and leave your phone alone.
• Rest if you’re tired.
• Make sure everyone in the car is wearing a seatbelt.
• Don’t drive after drinking or taking drugs.
• If you’re towing a caravan, boat or trailer do it safely and secure your load.